WHP Global and Lotto Sport Italia S.p.A. Partner with MAP Active to Expand LOTTO® Footprint in Southeast Asia
NEW YORK and JAKARTA, Indonesia, June 5, 2023 /PRNewswire/ — WHP Global (‘WHP’), one of the largest and fastest-growing global brand management firms in the world, announced today a partnership for the Lotto® brand with PT. MAP Aktif Adiperkasa Tbk (‘MAA’ or ‘MAP Active’), the Sports, Kids, and Leisure subsidiary of PT. Mitra Adiperkasa Tbk (MAPI), and an ASEAN leader in the sales and marketing of premium brands. Under the terms of the agreement, MAA will serve as Lotto’s regional partner across Southeast Asia to further grow the retail footprint of Lotto’s apparel, footwear and accessories business through an omnichannel approach that includes standalone stores, wholesale, and e-commerce distribution.